{"id":680,"date":"2026-08-06T03:34:22","date_gmt":"2026-08-06T03:34:22","guid":{"rendered":"https:\/\/krarks.com\/blog\/?p=680"},"modified":"2026-08-06T03:43:11","modified_gmt":"2026-08-06T03:43:11","slug":"giai-quyet-van-de-khi-doanh-thu-quan-giam","status":"publish","type":"post","link":"https:\/\/krarks.com\/blog\/vi\/2026\/08\/06\/giai-quyet-van-de-khi-doanh-thu-quan-giam\/","title":{"rendered":"Gia\u0309i quy\u00ea\u0301t v\u00e2\u0301n \u0111\u00ea\u0300 khi doanh thu qua\u0301n gia\u0309m"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Doanh thu gia\u0309m nh\u01b0ng 80% ch\u1ee7 qu\u00e1n \u0111ang gi\u1ea3i quy\u1ebft sai v\u1ea5n \u0111\u1ec1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi doanh thu gi\u1ea3m, ph\u1ea3n x\u1ea1 \u0111\u1ea7u ti\u00ean c\u1ee7a r\u1ea5t nhi\u1ec1u ch\u1ee7 qu\u00e1n l\u00e0: ch\u1ea1y ads, \u0111\u0103ng th\u00eam b\u00e0i, gi\u1ea3m gi\u00e1, l\u00e0m th\u00eam combo, \u0111\u1ed5i menu, \u0111\u1ed5i KOL, \u0111\u1ed5i c\u00e1ch decor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng trong r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf ch\u1ed7 \u201cch\u01b0a l\u00e0m \u0111\u1ee7 nhi\u1ec1u\u201d, m\u00e0 n\u1eb1m \u1edf ch\u1ed7 \u0111ang x\u1eed l\u00fd sai \u0111i\u1ec3m ngh\u1ebdn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo quan s\u00e1t c\u1ee7a m\u00ecnh, r\u1ea5t nhi\u1ec1u qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng thi\u1ebfu n\u1ed7 l\u1ef1c. H\u1ecd thi\u1ebfu m\u1ed9t c\u00e1ch nh\u00ecn \u0111\u00fang v\u1ec1 kinh doanh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t qu\u00e1n c\u00f3 th\u1ec3 \u0111\u00f4ng kh\u00e1ch v\u00e0o cu\u1ed1i tu\u1ea7n, nh\u01b0ng v\u1eabn kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t qu\u00e1n c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t xem tr\u00ean Facebook, nh\u01b0ng kh\u00e1ch th\u1eadt l\u1ea1i kh\u00f4ng t\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t qu\u00e1n c\u00f3 th\u1ec3 b\u00e1n r\u1ea5t nhi\u1ec1u m\u00f3n, nh\u01b0ng m\u00f3n n\u00e0o c\u0169ng kh\u00f4ng \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 kh\u00e1ch nh\u1edb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 l\u00e0, ch\u1ee7 qu\u00e1n th\u01b0\u1eddng nh\u00ecn v\u00e0o ph\u1ea7n \u201cng\u1ecdn\u201d tr\u01b0\u1edbc khi nh\u00ecn v\u00e0o ph\u1ea7n \u201cg\u1ed1c\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu m\u1ed9t qu\u00e1n \u0111ang kh\u00f4ng \u1ed5n, th\u01b0\u1eddng s\u1ebd c\u00f3 5 c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn chuy\u1ec7n l\u00e0m marketing m\u1ea1nh h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kh\u00e1ch \u0111ang \u0111\u1ebfn v\u00ec \u0111i\u1ec1u g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u1ea5t nhi\u1ec1u qu\u00e1n kh\u00f4ng bi\u1ebft kh\u00e1ch \u0111\u1ebfn v\u00ec m\u00f3n u\u1ed1ng, v\u00ec v\u1ecb tr\u00ed, v\u00ec gi\u00e1, v\u00ec kh\u00f4ng gian, hay v\u00ec th\u00f3i quen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu kh\u00f4ng bi\u1ebft l\u00fd do th\u1eadt s\u1ef1 khi\u1ebfn kh\u00e1ch b\u01b0\u1edbc v\u00e0o qu\u00e1n, th\u00ec m\u1ecdi quy\u1ebft \u0111\u1ecbnh ph\u00eda sau \u0111\u1ec1u d\u1ec5 sai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00fac \u0111\u00f3, ch\u1ee7 qu\u00e1n s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ee9 m\u00ecnh th\u00edch, thay v\u00ec \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ee9 kh\u00e1ch c\u1ea7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 qu\u00e1n t\u01b0\u1edfng r\u1eb1ng kh\u00e1ch th\u00edch s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng th\u1ef1c ra kh\u00e1ch quay l\u1ea1i v\u00ec v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 qu\u00e1n ngh\u0129 kh\u00e1ch ch\u1ecdn v\u00ec th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng th\u1ef1c ra kh\u00e1ch ch\u1ec9 \u0111ang \u0111i theo trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kh\u00e1ch c\u00f3 quay l\u1ea1i kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u qu\u00e1n r\u1ea5t t\u1eadp trung v\u00e0o vi\u1ec7c k\u00e9o kh\u00e1ch m\u1edbi, nh\u01b0ng l\u1ea1i b\u1ecf qu\u00ean kh\u00e1ch c\u0169.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong F&amp;B, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng sai l\u1ea7m t\u1ed1n ti\u1ec1n nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1edfi v\u00ec kh\u00e1ch m\u1edbi lu\u00f4n \u0111\u1eaft h\u01a1n kh\u00e1ch c\u0169.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u1ee7 t\u1ed1t, s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ee7 kh\u00e1c bi\u1ec7t, ho\u1eb7c menu kh\u00f4ng \u0111\u1ee7 d\u1ec5 nh\u1edb, kh\u00e1ch s\u1ebd \u0111\u1ebfn m\u1ed9t l\u1ea7n r\u1ed3i \u0111i lu\u00f4n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t qu\u00e1n kinh doanh b\u1ec1n kh\u00f4ng ph\u1ea3i l\u00e0 qu\u00e1n l\u00fac n\u00e0o c\u0169ng \u1ed3n \u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e0 l\u00e0 qu\u00e1n c\u00f3 l\u00fd do khi\u1ebfn kh\u00e1ch quay l\u1ea1i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u1ed7i ho\u00e1 \u0111\u01a1n c\u00f3 \u0111ang \u0111\u1ee7 gi\u00e1 tr\u1ecb kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ch\u1ee7 qu\u00e1n ch\u1ec9 nh\u00ecn doanh thu t\u1ed5ng, m\u00e0 kh\u00f4ng nh\u00ecn gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed7i \u0111\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 nh\u1eefng qu\u00e1n b\u00e1n r\u1ea5t ch\u0103m ch\u1ec9, nh\u01b0ng m\u1ed7i l\u1ea7n b\u00e1n ch\u1ec9 \u0111\u1ee7 \u201cxoay v\u00f2ng\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 upsell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 combo h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m m\u0169i nh\u1ecdn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 c\u00e1ch l\u00e0m kh\u00e1ch chi ti\u00eau nhi\u1ec1u h\u01a1n m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi \u0111\u00f3, ch\u1ee7 qu\u00e1n c\u00e0ng ch\u1ea1y c\u00e0ng m\u1ec7t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1edfi v\u00ec v\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch, m\u00e0 n\u1eb1m \u1edf c\u00e1ch t\u1ed1i \u01b0u gi\u00e1 tr\u1ecb m\u1ed7i kh\u00e1ch mang l\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e1n c\u00f3 \u0111ang \u0111\u01b0\u1ee3c nh\u1edb \u0111\u00fang kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00e1ch c\u00f3 th\u1ec3 gh\u00e9 qu\u00e1n v\u00ec ti\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng \u0111\u1ec3 h\u1ecd nh\u1edb, \u0111\u1ec3 h\u1ecd k\u1ec3 l\u1ea1i, \u0111\u1ec3 h\u1ecd gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c, qu\u00e1n c\u1ea7n c\u00f3 m\u1ed9t \u0111i\u1ec3m th\u1eadt r\u00f5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 l\u00e0 h\u01b0\u01a1ng v\u1ecb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 l\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 l\u00e0 phong c\u00e1ch ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t ri\u00eang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu qu\u00e1n kh\u00f4ng c\u00f3 m\u1ed9t d\u1ea5u \u1ea5n \u0111\u1ee7 r\u00f5, kh\u00e1ch s\u1ebd kh\u00f4ng gh\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng h\u1ecd c\u0169ng s\u1ebd kh\u00f4ng nh\u1edb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1edb c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c r\u1ea5t kh\u00f3 l\u1edbn l\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ed9i ng\u0169 c\u00f3 \u0111ang b\u00e1n \u0111\u00fang c\u00e1ch kh\u00f4ng?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ch\u1ee7 qu\u00e1n ngh\u0129 m\u00ecnh \u0111ang thi\u1ebfu marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng th\u1ef1c ra thi\u1ebfu m\u1ed9t \u0111\u1ed9i ng\u0169 hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e2n vi\u00ean c\u00f3 bi\u1ebft g\u1ee3i \u00fd m\u00f3n kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 bi\u1ebft x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 bi\u1ebft t\u1ea1o c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 bi\u1ebft gi\u1eef kh\u00e1ch \u1edf l\u1ea1i l\u00e2u h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi menu v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi c\u1ea3 c\u00e1ch con ng\u01b0\u1eddi trong qu\u00e1n v\u1eadn h\u00e0nh v\u1edbi nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi MSVN, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t: mu\u1ed1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n, kh\u00f4ng th\u1ec3 ch\u1ec9 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111\u1ed5 th\u00eam ti\u1ec1n v\u00e0o ads khi s\u1ea3n ph\u1ea9m ch\u01b0a r\u00f5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng th\u1ec3 ch\u1ec9 l\u00e0m content \u0111\u1eb9p khi kh\u00e1ch v\u00e0o qu\u00e1n r\u1ed3i l\u1ea1i th\u1ea5t v\u1ecdng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng th\u1ec3 ch\u1ec9 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch m\u1edbi n\u1ebfu kh\u00e1ch c\u0169 li\u00ean t\u1ee5c r\u1eddi \u0111i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang ph\u1ea3i \u0111i t\u1eeb g\u1ed1c:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n g\u00ec, qu\u00e1n \u0111ang m\u1ea1nh \u1edf \u0111\u00e2u, \u0111\u00e2u l\u00e0 \u0111i\u1ec3m ngh\u1ebdn th\u1eadt s\u1ef1, v\u00e0 \u0111\u00e2u l\u00e0 th\u1ee9 c\u1ea7n \u01b0u ti\u00ean tr\u01b0\u1edbc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch m\u00ecnh nh\u00ecn v\u1ec1 marketing cho F&amp;B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing kh\u00f4ng ch\u1ec9 l\u00e0 k\u00e9o kh\u00e1ch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing t\u1ed1t l\u00e0 gi\u00fap ch\u1ee7 qu\u00e1n nh\u00ecn ra v\u1ea5n \u0111\u1ec1 \u0111\u00fang, d\u00f9ng ngu\u1ed3n l\u1ef1c \u0111\u00fang ch\u1ed7, v\u00e0 x\u00e2y m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ee7 r\u00f5 \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng th\u1eadt s\u1ef1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi nh\u1eefng qu\u00e1n \u0111ang mu\u1ed1n \u0111i xa h\u01a1n, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e0 l\u00e0 l\u00e0m \u0111\u00fang h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1edfi \u0111\u00f4i khi, ch\u1ec9 c\u1ea7n s\u1eeda \u0111\u00fang m\u1ed9t m\u1eaft x\u00edch, c\u1ea3 h\u1ec7 th\u1ed1ng \u0111\u00e3 kh\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngu\u1ed3n: Maketingsolutionsvietnam<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doanh thu gia\u0309m nh\u01b0ng 80% ch\u1ee7 qu\u00e1n \u0111ang gi\u1ea3i quy\u1ebft sai v\u1ea5n \u0111\u1ec1 Khi doanh thu gi\u1ea3m, ph\u1ea3n x\u1ea1 \u0111\u1ea7u ti\u00ean c\u1ee7a r\u1ea5t nhi\u1ec1u&#8230;<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/posts\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":2,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/posts\/680\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/posts\/680\/revisions\/683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/media?parent=680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/categories?post=680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krarks.com\/blog\/wp-json\/wp\/v2\/tags?post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}